Feature Items

The 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. The Norco Optic, evolved for 2024. Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike.

Finding the perfect gift can be tough. Which is exactly why we offer gift cards. They make great presents for relatives and friends, and are a fantastic way to thank someone special. They're always the right size and color, too. We can mail the card to you or the intended recipient. Just enter the appropriate address in the "Ship To" field during checkout. Gift cards are for in-store redemption only.

Degrees of Protection – Bike Frame Protection Kits Self-healing vinyl ensuring that scrapes, wear, and chips simply don’t make it to the factory paint. - RideWrap Protection Kits are self-healing. This means that minor marks and scuffs will disappear with the warmth of a sunny day. - RideWrap doesn’t like dirt. A low surface energy means that less dirt sticks to your bike and adds 10 Hp. - RideWrap Protection Kits come with a 10 year warranty against discolouration and cracking. - Durability without a cost. Your protection kit weighs only ~50g (frame kit). - RideWrap is available in either matte or gloss finish to match your factory paint and is nearly invisible once installed. Looking for a unique style? Be bold and switch up your finish for a factory custom look. - Never requiring removal and always keeping your bike looking great, a Protection Kit is a unique selling point when offloading your ride.